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You deserve the image, you've got - for better or for worse... | ![]() | |
Let's talk image. Many companies turn to advertising and PR agencies and ask them to improve their image.
The agency smiles happily and produces large brochures praising the company's qualities.
The result of the activity can be felt immidiately: The advertising account is drained remarkably. On the image front it is questionable if any results can be detected. Maybe some readers agree on the picture painted in the brochure, and others may disagree.
Either way it's clear that image can't be changed by words. Changes in image only occur due to action and behaviour, reflected by mouth to ear, especially when dealing with Asia and China.
Listen, answer, react and smile. Do it again. And again. That's the way to change an image. Good image must be earned.
The core values should influence all activities in a manner that creates the desired image. Not just for the shareholders but also for future employees, partners, customers and surrounding environment.
Internally you'll benefit in terms of improved productivity, happier employees and more content customers. Externally you'll improve your image and experience growing figures on the bottom line.
CSR requires profit, and CSR brings profit, in more than one way....
Ask yourself these questions:
- Does your core values correspond to the company’s actual values (that is the values that can be deducted from the company's activities and the behaviour of the employees)?
- Are your core values employee and customer friendly and sustainable?
- Does your company have fundamental written guidelines for employee and management on what is expected, valued and appreciated from the company?
- Do the fundamentals reflect your wishes on sustainable development and corporate social responsibility (CSR)?
Relocare is your partner in this challenging field. We can help you with analysing and adapting your image, and to make your corporation employee friendly and sustainable.
We will help you to discover and demonstrate your company strengths and opportunities, improving your image with customers as well.
Our help will increase your profit and success rate.
Please call us to learn more about the exact nature of how Relocare cares for your image.
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